When you’re using writing in a business or sales context, you’ll need to write persuasively to make your product or proposition sound compelling. The more fluently and eloquently you’re able to write, the more persuasive you will naturally be. However, there are some techniques which you can use which will also help you to draw in your audience:

1. Use patterns of three. Give something three advantages in order to reinforce its key positive points.
2. Write in the first or second person. This allows you to make your message personal and to address your audience directly.
3. Ask your readers questions. This involves them in the writing and makes them consider it more closely.
4. Choose a tone of voice and stick to it. If you switch between informal and formal constructions your message will sound confused. Either can work well depending on the situation, just remember to remain consistent.
5. As well as deciding upon a tone of voice, you’ll need to decide upon your overall writing style. Will you be descriptive and use lots of modifiers to paint a picture? Will you keep it short and snappy?
6. Use memorable phrases and slogans. You can make up your own or use existing set phrases which people are familiar with. This will help to make your message stay in the forefront of readers’ minds.
7. Include calls to actions. These are imperative verbs which instruct your audience to do something specific. You can phrase your calls to action however you like depending on your overall style and tone.