Businesses need websites to succeed – this is a well-acknowledged fact about business. If you are having a new website built or you are refreshing your current website, you will need content that is written to convert. This needs to be written by someone who understands your business but who also understands marketing and the customer journey, so they can help optimise your website.

It is usually best to hire a copywriter to craft the copy for your website. It can actually be useful to have someone new writing about your business, as the business owner will have their own concerns and objectives and won’t necessarily see things objectively. A copywriter can write copy efficiently, informatively and with conversions in mind to help you get the most out of your website. Don’t see copywriting as an expense – view it as an investment. Clients and customers will appreciate the fact you have such good content guiding them.