Using the Right Language for your Target Audience

When writing marketing materials, people always talk about tone of voice. This can be quite a vague phrase, but what is usually meant by it is the type of language that is used to really speak to the people who read it. Should you use formal language, for example? Or might it be more appropriate to write informally to people? It will depend on the results you want to achieve and the topic you are writing about. You can conduct plenty of market research, seeing how other businesses write. Use this to either stay on brand, or to deviate and … Continue reading Using the Right Language for your Target Audience

What Makes a Person’s Writing Skills Great?

A lot of people are adequate writers, but the number of people who are able to write really well seems to be an ever shrinking number. Most people don’t really have a comprehensive writing education any, whereby they are taught how to formulate their writing so that it reads well and means what it intends to mean; many people just sort of muddle through writing. In order to become one of those few people who has objectively great writing skills, you first need to understand what that constitutes. Writing is intended to convey meaning to the reader, and this is … Continue reading What Makes a Person’s Writing Skills Great?