Branding and content are very closely related within a business. There’s always the possibility of making the two work together better, even if you think your business has really cracked it. Anything that affects your brand will also have a bearing on the content you are creating, and vice versa – both are entirely to do with the perception of your business to the outside world, so they’re intrinsically linked. It is helpful for businesses to think of all content under the general umbrella of brand. It is part of your identity, and the things you’re writing about, discussing and … Continue reading Are Brand and Content Closely Related?
Every business will have their own tone of voice, even if that tone of voice is simply ‘professional’. You will need to find ways of creating and crafting your own tone of voice so that it is recognisable to people when you write in that style. There are many different tone of voice ideas out there and you can take the ones you like and put them together to make something unique. If you are creating a new tone of voice, it’s best to write it down so that people know how to recreate it in future. You can write … Continue reading How to Write in your Tone of Voice
Businesses need websites to succeed – this is a well-acknowledged fact about business. If you are having a new website built or you are refreshing your current website, you will need content that is written to convert. This needs to be written by someone who understands your business but who also understands marketing and the customer journey, so they can help optimise your website. It is usually best to hire a copywriter to craft the copy for your website. It can actually be useful to have someone new writing about your business, as the business owner will have their own … Continue reading Content for your New Business Website
A business bid or tender is a way of winning business for you, and as such, it needs to be well written. You need your writing to be completely accurate, and you need to be using the right type of language to achieve the results you want to achieve. When you submit a tender, it will need to outline all the ways in which your business is right for the contract. You should use highly professional language, as well as good imagery, demonstrating the ways in which you can meet the needs of the contract. Make sure you have your … Continue reading Putting Together a Business Bid or Tender
The words in your marketing sell your products, so if you want to make sales, you need to be using the right words. This is where copy comes in. Copywriting is the skill used to write all the words in all you marketing materials, so it is something worth mastering – the results will make a big difference to your business. One of the main things to do to begin building your skills is to attend a course. This will give you the fundamentals of good copywriting, so you can begin improving your skills once you have finished. A good … Continue reading How to Become a Better Copywriter
When writing marketing materials, people always talk about tone of voice. This can be quite a vague phrase, but what is usually meant by it is the type of language that is used to really speak to the people who read it. Should you use formal language, for example? Or might it be more appropriate to write informally to people? It will depend on the results you want to achieve and the topic you are writing about. You can conduct plenty of market research, seeing how other businesses write. Use this to either stay on brand, or to deviate and … Continue reading Using the Right Language for your Target Audience
Marketing is a big field, and digital and web marketing is even bigger. As marketing moves forward, more of it is moving online, and almost every business is going to have a solid online strategy. If you are thinking of … Continue reading Getting a Career in Web Marketing
To stand out in any job application, you are usually going to need a covering letter. This is your way of explaining why you want the job, what you can bring to it and how your skills would be relevant. … Continue reading Writing your Covering Letter
When we are in school, we are always told to work hard so we can get good qualifications and a decent job at the end of it. But just how much do qualifications actually matter when we are looking for … Continue reading Do Qualifications Affect Job Options?
Blogs are often used by businesses to update their website, tell their customers what they are up to and improve search engine optimisation strategies. If you are writing a blog for your business, it is important you use appropriate language … Continue reading Writing a Blog – What Kind of Language Should you Use?