The words in your marketing sell your products, so if you want to make sales, you need to be using the right words. This is where copy comes in. Copywriting is the skill used to write all the words in all you marketing materials, so it is something worth mastering – the results will make a big difference to your business. One of the main things to do to begin building your skills is to attend a course. This will give you the fundamentals of good copywriting, so you can begin improving your skills once you have finished. A good … Continue reading How to Become a Better Copywriter
When writing marketing materials, people always talk about tone of voice. This can be quite a vague phrase, but what is usually meant by it is the type of language that is used to really speak to the people who read it. Should you use formal language, for example? Or might it be more appropriate to write informally to people? It will depend on the results you want to achieve and the topic you are writing about. You can conduct plenty of market research, seeing how other businesses write. Use this to either stay on brand, or to deviate and … Continue reading Using the Right Language for your Target Audience
Marketing is a big field, and digital and web marketing is even bigger. As marketing moves forward, more of it is moving online, and almost every business is going to have a solid online strategy. If you are thinking of … Continue reading Getting a Career in Web Marketing
To stand out in any job application, you are usually going to need a covering letter. This is your way of explaining why you want the job, what you can bring to it and how your skills would be relevant. … Continue reading Writing your Covering Letter
When we are in school, we are always told to work hard so we can get good qualifications and a decent job at the end of it. But just how much do qualifications actually matter when we are looking for … Continue reading Do Qualifications Affect Job Options?
Blogs are often used by businesses to update their website, tell their customers what they are up to and improve search engine optimisation strategies. If you are writing a blog for your business, it is important you use appropriate language … Continue reading Writing a Blog – What Kind of Language Should you Use?
Sometimes, your writing needs to really stand out. This could be for a number of reasons. You may want to grab someone’s attention to tell them about your business, or you might want to ensure they pay attention to your … Continue reading Writing to Get People’s Attention
As a businessperson, it’s more than likely you will need to write formal letters during your time in the business world. It’s important that you get it right so that it reflects well on you and your business. Here are … Continue reading Writing a Formal Letter
Text message language is a highly informal way of writing that is often used in communication between friends. It is usually used when communicating by mobile phone messages, although it may sometimes be used in other kinds of written digital … Continue reading Is it Ever Acceptable to Use Text Message Language in a Business Setting?
Writing is one of the most important life skills. It’s essential in everything you do and everything you learn. That’s why we should make sure our children are able to write competently and express themselves eloquently. Here are some ways … Continue reading How Can Children Learn to Write Well?