Content for your New Business Website

Businesses need websites to succeed – this is a well-acknowledged fact about business. If you are having a new website built or you are refreshing your current website, you will need content that is written to convert. This needs to be written by someone who understands your business but who also understands marketing and the customer journey, so they can help optimise your website. It is usually best to hire a copywriter to craft the copy for your website. It can actually be useful to have someone new writing about your business, as the business owner will have their own … Continue reading Content for your New Business Website

Putting Together a Business Bid or Tender

A business bid or tender is a way of winning business for you, and as such, it needs to be well written. You need your writing to be completely accurate, and you need to be using the right type of language to achieve the results you want to achieve. When you submit a tender, it will need to outline all the ways in which your business is right for the contract. You should use highly professional language, as well as good imagery, demonstrating the ways in which you can meet the needs of the contract. Make sure you have your … Continue reading Putting Together a Business Bid or Tender

How to Become a Better Copywriter

The words in your marketing sell your products, so if you want to make sales, you need to be using the right words. This is where copy comes in. Copywriting is the skill used to write all the words in all you marketing materials, so it is something worth mastering – the results will make a big difference to your business.  One of the main things to do to begin building your skills is to attend a course. This will give you the fundamentals of good copywriting, so you can begin improving your skills once you have finished. A good … Continue reading How to Become a Better Copywriter

Using the Right Language for your Target Audience

When writing marketing materials, people always talk about tone of voice. This can be quite a vague phrase, but what is usually meant by it is the type of language that is used to really speak to the people who read it. Should you use formal language, for example? Or might it be more appropriate to write informally to people? It will depend on the results you want to achieve and the topic you are writing about. You can conduct plenty of market research, seeing how other businesses write. Use this to either stay on brand, or to deviate and … Continue reading Using the Right Language for your Target Audience