Content for your New Business Website

Businesses need websites to succeed – this is a well-acknowledged fact about business. If you are having a new website built or you are refreshing your current website, you will need content that is written to convert. This needs to be written by someone who understands your business but who also understands marketing and the customer journey, so they can help optimise your website. It is usually best to hire a copywriter to craft the copy for your website. It can actually be useful to have someone new writing about your business, as the business owner will have their own … Continue reading Content for your New Business Website

Putting Together a Business Bid or Tender

A business bid or tender is a way of winning business for you, and as such, it needs to be well written. You need your writing to be completely accurate, and you need to be using the right type of language to achieve the results you want to achieve. When you submit a tender, it will need to outline all the ways in which your business is right for the contract. You should use highly professional language, as well as good imagery, demonstrating the ways in which you can meet the needs of the contract. Make sure you have your … Continue reading Putting Together a Business Bid or Tender

How to Become a Better Copywriter

The words in your marketing sell your products, so if you want to make sales, you need to be using the right words. This is where copy comes in. Copywriting is the skill used to write all the words in all you marketing materials, so it is something worth mastering – the results will make a big difference to your business.  One of the main things to do to begin building your skills is to attend a course. This will give you the fundamentals of good copywriting, so you can begin improving your skills once you have finished. A good … Continue reading How to Become a Better Copywriter

Providing Good Written Feedback

If you work in an academic or business setting, it’s likely that you will have to give written feedback to students, employees and colleagues. There are certain ways of providing this feedback which will gain you better results, which will be discussed in this article. Be concise. The more you write, the less likely people are to absorb it all. Consider using bullet points to break your comments down into easily-digestible chunks. Don’t be over-critical. If you want to get the best out of people, adopt a positive tone and provide constructive criticism which offers a clear pathway to improvement. … Continue reading Providing Good Written Feedback

Structuring a Dissertation

A dissertation is likely to be one of the longest academic texts you will ever produce, and it will require extensive planning to ensure that your writing is structured, well-balanced and meaningful. If you allow yourself to get carried away and write too much without a solid plan in place, your work will come across as disorganised and important considerations may be left forgotten. A dissertation is often around 10,000-15,000 words long and will be split up into several chapters. The number of chapters you choose to include will depend entirely on what you are writing about – your tutor … Continue reading Structuring a Dissertation

Learning How to be a Better Writer

Being a good written communicator is very important for people from all walks of life. It can be beneficial in many different ways, helping you in your everyday life as well as at work. Here are some different ways to go about becoming a better writer: Practice as much as you can. As with anything, your writing will improve the more you do it. You’ll start to be able to write more naturally, use more diverse vocabulary and work at a higher speed. People who are good at writing tend to have done a lot of it. Learn the rules … Continue reading Learning How to be a Better Writer