The words in your marketing sell your products, so if you want to make sales, you need to be using the right words. This is where copy comes in. Copywriting is the skill used to write all the words in all you marketing materials, so it is something worth mastering – the results will make a big difference to your business.
One of the main things to do to begin building your skills is to attend a course. This will give you the fundamentals of good copywriting, so you can begin improving your skills once you have finished. A good course will give you a grounding in how to produce different kinds of copy for various audiences, and different kinds of communication methods, like a website, a brochure and short form copy. Once you know the fundamentals, the next thing to do is practice to hone your skills and get quicker.