Writing is a skill that needs to be maintained. Today, we want to share with you two simple ways that you can improve and maintain your writing skill. Read! Read! Read!One of the best ways to improve your writing is through reading. When you’re reading you are constantly learning new words. You are constantly learning new ways to word certain phrases. You are learning new ways to engage with your audience. This is one of the simplest ways for writers to improve their skills, reading from other authors to gain their skills. Keep On WritingAnother simple way to improve and … Continue reading Simples Ways To Improve Your Writing
This is a huge debate amongst everyone, is writing truly a skill. People who work in the writing community believe it is, and people outside of the community believe it isn’t. So, let’s state the facts. Yes, everyone is able to write, but it’s what you write that shows if you have the skill or not. Anyone can put words onto paper and have them make some kind of sense. But only a handful of people are able to make these words make you feel something. Only a handful of people can put true meaning and power behind their words. … Continue reading Is Writing Really A Skill?
Business branding is one of the most important aspects of your business. That is why you need to get it right the first time around! Today, we are going to share with you some of our tips, helping you to get your branding right! Step 1 – Target AudienceThe first aspect you need to think about when branding your business is your target audience. There are certain aspects of your business branding that need to be tailored to your businesses target audience. For example, certain colour schemes and writings tones work better with different age ranges. Understanding your target audience … Continue reading Business Branding – Getting It Right The First Time
Business owners across the nation are constantly worrying about their written content. Yet they all seem to be under the impression that hiring a professional copywriter is a bad thing to do. But the truth is this is not the case. If you are struggling to write written work for your business, it is 100% acceptable to hire a professional to help you. Investing in a professional copywriter ensures that your business is being provided with the best possible written content out there. This is extremely important as your written work is what needs to sell your business. It needs … Continue reading Is It Bad To Hire A Copywriter?
The words in your marketing sell your products, so if you want to make sales, you need to be using the right words. This is where copy comes in. Copywriting is the skill used to write all the words in all you marketing materials, so it is something worth mastering – the results will make a big difference to your business. One of the main things to do to begin building your skills is to attend a course. This will give you the fundamentals of good copywriting, so you can begin improving your skills once you have finished. A good … Continue reading How to Become a Better Copywriter
When writing marketing materials, people always talk about tone of voice. This can be quite a vague phrase, but what is usually meant by it is the type of language that is used to really speak to the people who read it. Should you use formal language, for example? Or might it be more appropriate to write informally to people? It will depend on the results you want to achieve and the topic you are writing about. You can conduct plenty of market research, seeing how other businesses write. Use this to either stay on brand, or to deviate and … Continue reading Using the Right Language for your Target Audience
Marketing is a big field, and digital and web marketing is even bigger. As marketing moves forward, more of it is moving online, and almost every business is going to have a solid online strategy. If you are thinking of … Continue reading Getting a Career in Web Marketing
To stand out in any job application, you are usually going to need a covering letter. This is your way of explaining why you want the job, what you can bring to it and how your skills would be relevant. … Continue reading Writing your Covering Letter
When we are in school, we are always told to work hard so we can get good qualifications and a decent job at the end of it. But just how much do qualifications actually matter when we are looking for … Continue reading Do Qualifications Affect Job Options?
Blogs are often used by businesses to update their website, tell their customers what they are up to and improve search engine optimisation strategies. If you are writing a blog for your business, it is important you use appropriate language … Continue reading Writing a Blog – What Kind of Language Should you Use?