Marketing is a big field, and digital and web marketing is even bigger. As marketing moves forward, more of it is moving online, and almost every business is going to have a solid online strategy. If you are thinking of working in this field, it could be a very lucrative field indeed for you. There will be lots of opportunities to advance your career and get more experience in such a diverse, exciting and upcoming industry.
So what qualifications will you need? You won’t need set qualifications unless you want to be a web developer. Taking a course with Google could help you, or perhaps taking a degree in marketing and choosing digital options if you are so inclined and want to have a higher education qualification under your belt. If you choose to work in marketing, the main thing to remember will be to always stay creative, and keep on top of the market, learning all the time.