When you are writing any piece of work, it is vital that you gain sufficient research to back up what you are saying. This is exceptionally important when you are writing for school or college work. Most people, when researching for their work are going to turn straight to the internet. This seems like the easiest place to find the answer, you are looking for. Whilst it is easy and quick, the information you receive is not always going to be reliable, meaning you may still need to complete follow up research. We find the best way to research is … Continue reading Effective Ways To Research For Your Writing

Writing is a skill that needs to be maintained. Today, we want to share with you two simple ways that you can improve and maintain your writing skill. Read! Read! Read!One of the best ways to improve your writing is through reading. When you’re reading you are constantly learning new words. You are constantly learning new ways to word certain phrases. You are learning new ways to engage with your audience. This is one of the simplest ways for writers to improve their skills, reading from other authors to gain their skills. Keep On WritingAnother simple way to improve and … Continue reading Simples Ways To Improve Your Writing

This is a huge debate amongst everyone, is writing truly a skill. People who work in the writing community believe it is, and people outside of the community believe it isn’t. So, let’s state the facts. Yes, everyone is able to write, but it’s what you write that shows if you have the skill or not. Anyone can put words onto paper and have them make some kind of sense. But only a handful of people are able to make these words make you feel something. Only a handful of people can put true meaning and power behind their words. … Continue reading Is Writing Really A Skill?

Business branding is one of the most important aspects of your business. That is why you need to get it right the first time around! Today, we are going to share with you some of our tips, helping you to get your branding right! Step 1 – Target AudienceThe first aspect you need to think about when branding your business is your target audience. There are certain aspects of your business branding that need to be tailored to your businesses target audience. For example, certain colour schemes and writings tones work better with different age ranges. Understanding your target audience … Continue reading Business Branding – Getting It Right The First Time

Business owners across the nation are constantly worrying about their written content. Yet they all seem to be under the impression that hiring a professional copywriter is a bad thing to do. But the truth is this is not the case. If you are struggling to write written work for your business, it is 100% acceptable to hire a professional to help you. Investing in a professional copywriter ensures that your business is being provided with the best possible written content out there. This is extremely important as your written work is what needs to sell your business. It needs … Continue reading Is It Bad To Hire A Copywriter?

When writing marketing materials, people always talk about tone of voice. This can be quite a vague phrase, but what is usually meant by it is the type of language that is used to really speak to the people who read it. Should you use formal language, for example? Or might it be more appropriate to write informally to people? It will depend on the results you want to achieve and the topic you are writing about. You can conduct plenty of market research, seeing how other businesses write. Use this to either stay on brand, or to deviate and … Continue reading Using the Right Language for your Target Audience