Using the Right Language for your Target Audience

When writing marketing materials, people always talk about tone of voice. This can be quite a vague phrase, but what is usually meant by it is the type of language that is used to really speak to the people who read it. Should you use formal language, for example? Or might it be more appropriate to write informally to people? It will depend on the results you want to achieve and the topic you are writing about. You can conduct plenty of market research, seeing how other businesses write. Use this to either stay on brand, or to deviate and … Continue reading Using the Right Language for your Target Audience

The Importance of Using Correct Spelling

If words are spelt incorrectly, your writing isn’t going to flow. It will look messy, and in the worst case scenario, you might not be able to make yourself understood. It is therefore very important that you can spell properly, and if it isn’t your strong point, you should make an effort to improve. Here are some tips: 1.    Learn the different between words which sound the same, such as their, there and they’re. Identify the situations in which each one would be used – if you know the rules, you can make the right selection. 2.    Memorise simple spelling … Continue reading The Importance of Using Correct Spelling