It can sometimes be difficult to know how to write a good email message. It’s a much more informal method of communicating than writing a letter, but the situation may still call for a more formal tone of voice. Where do you draw the line? As a general rule, it tends to be acceptable to being an email with ‘hi’, or ‘hello’ for a slightly more formal situation. For example, if you’re writing to someone to enquire about a job or to discuss a business matter and you aren’t sure of their title, this makes for a much less clumsy … Continue reading Writing an Email

When you’re using writing in a business or sales context, you’ll need to write persuasively to make your product or proposition sound compelling. The more fluently and eloquently you’re able to write, the more persuasive you will naturally be. However, there are some techniques which you can use which will also help you to draw in your audience: Use patterns of three. Give something three advantages in order to reinforce its key positive points. Write in the first or second person. This allows you to make your message personal and to address your audience directly. Ask your readers questions. This … Continue reading Learning to Write Persuasively

Punctuation is inescapable if you want to produce good quality writing. The term refers to a number of symbols which are used in writing to shape its meaning by elucidating each word’s role in a sentence. Without it, a piece of writing lacks structure, form and meaning. Often, without the correct punctuation, a sentence fails to make any sense at all. Apostrophes, commas, full stops, colons, semicolons, hyphens and many other forms of punctuation play a central role in our understanding of language. They are absolutely vital if you want to make yourself clear on paper. Think about the following … Continue reading Punctuation: the Cornerstone of Good Writing